Copper were asked to activate the Jetstar Kids ‘n Country area at the Hilux New Zealand Rural Games (NZRG) and generate PR around Jetstar’s sponsorship of the event. The most effective way of communicating the Jetstar NZRG partnership with the wider NZ and Australian public was through compelling content. This presented an opportunity to give deserving children an awesome experience and share the event through their eyes. 20 lucky students were chosen from Finlayson Park School in South Auckland and sent on an all-expenses-paid trip of a lifetime. Over three days they enjoyed a jam-packed itinerary anchored around the New Zealand Rural Games and activities happening in the Jetstar Kids ‘n Country area. The children’s journey was documented and shared as social posts throughout the weekend, culminating in a short video distributed via Facebook and as additional in-flight content. Copper worked with the NZRG to bring to life the Jetstar Kids ‘n Country area through branding, radio coverage, a high-profile MC, merchandise giveaways,activities and an exceptional program of games that celebrated New Zealand’s rural heritage and had all family members wanting to join in.
